Dr. Wilson’s newest project, underway since the summer of 2018, is an ethnography of craft work and workers in the U.S craft beer industry. Dr. Wilson examines how race and gender inequalities operate in “craft” industries that remain largely associated with whiteness, middle-class masculinity, and consumption. His interviews with brewery workers are beginning to reveal how the cultural logic of “craft work” can function as both opportunity and exclusion for different workers. In a recent paper, he argues that craft beer workers idealize those who have a complete devotion to craft brewing, yet the embodied expression of this devotion—from wearing beer branded gear to “hanging out” at the brewery off-hours to talk about the latest beer releases—is based around privileged white male norms that can limit the participation of women and people of color from the industry.
Within the umbrella of this project, Dr. Wilson has also teamed up with Dr. Asa Stone, an Advanced Cicerone and psychology professor, to co-author a book manuscript that uses beer to explore issues of identity, relationships, work, and culture in the world of beer. Drawing from both scholarly insights and industry expertise, this book offers a critical perspective on how beer and society are intertwined, including how beer is embedded within our larger economic system, racial hierarchies, and existing systems of power in our society. Together, these scholars detail how the recent growth of women and people of color in the beer industry is reshaping these craft workplaces to be more inclusive for both workers and consumers, though these efforts have also been met with pockets of resistance within the industry.